• Explore essential digital marketing tools such as Canva, MailChimp & Hootsuite, & understand how they support content creation, social media management, email marketing & SEO
• Discover real-world applications of these tools by examining examples like branded graphics, newsletters & short videos to see how they can elevate your marketing efforts
• Assess the best-fit tools for your business by evaluating platform features, technical requirements & how each aligns with your skills, goals & workflow needs
• Learn how to streamline marketing processes by integrating tools like AgilityPR and Formstack to automate tasks, improve consistency & save time
• Gain confidence through expert demonstrations that show you how to set up accounts, navigate interfaces & begin using each tool effectively from day one
• Develop a personalized action plan to implement at least one new marketing tool in your business while learning how to avoid common pitfalls & ensure long-term success