• Explore the three foundational marketing pillars—traditional, digital & community— to gain clarity on how each pillar contributes to visibility, growth & trust
• Learn how to maximize digital marketing efforts through SEO, social media, email campaigns & performance analytics to increase online visibility, drive engagement & attract the right clients
• Understand how to develop & use customer personas to fine-tune messaging, align marketing with buyer motivations & better connect with target audiences
• Discover how to build trust & credibility through community-based marketing by partnering with local organizations, generating referrals & leading mission-driven networking groups
• Explore how sharing authentic client stories & lived experiences can transform your brand’s identity and reputation
• Walk away with a set of ready-to-implement marketing tactics for each pillar & a customized roadmap to guide your ongoing marketing effort