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8H_Marketing to Boomer Women: In Charge and On The Move

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Credits: 1.00

Base Price: FREE

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NASMM 2023 Conference at Loews Kansas City November 9-12, 2023

  • Describe the general values, interests, and priorities of the Baby Boomers in general and women in particular

  • Discuss the motives and behaviors of Boomer Women when selecting and purchasing goods and services

  • Discover five specific strategies for appealing to Boomer Women through targeted marketing and nuanced business practices